Luckin Coffee and the Mountain Deer: What a Viral Story Reveals
Luckin Coffee’s blue deer mascot, “Lucky,” has become one of the most recognisable brand icons in China. So recognisable, in fact, that when a hiker recently stumbled across a small deer lying quietly on a mountain trail, the first thought was—apparently—“Is that Luckin’s mascot?” It wasn’t. After the hiker reported the find, local forestry officials…
