Mixue Bingcheng, China’s Sweetest Business Story
Mixue Bingcheng — you may not have heard of it yet. But chances are, somewhere on your TikTok feed, a cheerful snowman in a red crown has already danced into your life. This Chinese bubble tea and ice cream giant is now the world’s largest fast-food chain by store count, quietly surpassing McDonald’s and Starbucks…