After a small year, new year’s Eve is close at hand, and the flavor of the new year has become stronger and stronger. Buying new year’s merchandise is a big event for every household at this time of year. Family chefs choose the best ingredients for the new year’s Eve dinner. Many people begin to decorate the holiday atmosphere at home. Even some foreigners joined the shopping army before the new year. In the Spring Festival of the year of the horse, what new year goods do you have in your shopping cart? What are the codes of economic development and the genes of cultural inheritance hidden in these new year goods? Today (February 14), let’s take a look at the stories in the new year’s merchandise.
What is the most suitable way to enter the Spring Festival? It must be right to go to a traditional episode. In December, the Spring Festival fairs around the country opened one after another, with a few strings of sausages full of color and flavor, a few kilograms of melon seeds that can’t be missed during the Spring Festival, and a bag of newly baked popcorn. The “local” New Year’s products are the best items to awaken the memory of the Spring Festival. No matter how simple the ingredients are, as long as they are accompanied by their families, they are the most unforgettable delicacies.
In order to ensure the supply of materials from the pre holiday period to the Spring Festival period, as early as the end of last year, the central office and the State Council office had issued a notice to ensure that the market supply was stable and orderly, especially the supply of daily necessities such as grain, oil, meat, eggs, milk, fruits and vegetables was sufficient.
In Xiamen, Fujian, Wuzhong, Ningxia and other places, hundreds of tons of affordable vegetables have been put on the market one after another.
In the traditional pastry production enterprises in Yangzhou, Jiangsu Province, the pastry makers worked hard to make happy buns.
At the gate of this time-honored brand in Shanghai, there is a long line at the halogen window, which is usually popular. The supply of goods in the store is sufficient.
In Pingliang, Gansu Province, the local new year’s Commodities Fair combines offline exhibition and online live broadcasting. The local specialties produced by farmers are carefully packed and brought to the fair. The anchor who was originally in the live studio also went to the big episode to broadcast the hot scene of the big episode.
Some farmers have also started to learn to broadcast live. They not only recommend their own good products, but also watch other people’s live broadcasts in their spare time, so they have all their new year’s merchandise.
Both online and offline, nowadays, there are not only rice flour, grain and oil, but also global goods in everyone’s new year shopping cart. At the Langfang International New Year Festival, fruits, red wine, chocolate and other good things from Europe, the Middle East, South America and other countries and regions gathered together to move the “global shelf” to the door of citizens’ homes.
The goods are well prepared and there are many surprises in consumption. Many cities have launched consumption coupons and full discount coupons. In this new year’s festival in Yangzhou, consumers can receive a red envelope of 100 minus 40 when paying and enjoy the surprise of paying.
This Spring Festival, as well as the Spring Festival arrangements of many families, have been handed over to the “post-90s” and even “post-00s”. They not only prepare a new year’s Eve dinner, but also use new consumption choices to inject a different sense of ceremony and happiness into the reunion.
In recent years, Shenxi, a citizen of Hangzhou, Zhejiang Province, has taken over the role of “New Year’s manager” at home, responsible for arranging the spring festival activities and itinerary of the whole family. These days, she is still busy finalizing the activity arrangements for the last few days of this year’s spring Festival family’s Island Tour.
This Spring Festival, travel has become an important category of “new year goods”. According to the relevant reports released by the China Travel Agency Association in conjunction with the online travel platform, the per capita travel days of users during the Spring Festival holiday in 2026 reached 5.9 days, an increase of 1.1 days over the Spring Festival holiday last year, and the average travel days of long-term outbound tourists reached 9.8 days. The quality of tourism consumption has a significant upgrading trend. All localities have also made full preparations for this. During the Spring Festival, about 30000 cultural tourism consumption activities will be held, and consumption subsidies such as consumption coupons of more than 360million yuan will be issued. Many activities such as ticket reduction and cross regional cultural tourism concessions will provide more choices for everyone to travel.
Before the trip, Shenxi and her friends went to do the final purchase before the new year.
In the shopping cart that finally paid for the bill, there were not only high-quality ingredients such as chelizi and salmon, but also festive couplets jointly signed by IP and small and interesting smart karaoke gift boxes. This generation of consumers has expanded the definition of new year goods with their own way of life and leisure.
Creating a sense of ceremony for the new year is not the patent of young people. In this silver hair mall newly opened in 2026, the new year has not yet arrived. The gathering of old friends can be advanced. First try this bamboo New Year picture in the hall, and then take a photo of the time of the year in all festive corners.
In addition to experiencing the atmosphere, the store can also experience various scientific and technological products, play chess with chess robots, and enjoy a whole body relaxing massage. Products for specific needs can also be tried at any time.
After some consumers’ experience, they easily bought the order. The electronic products that constantly bring forth the new through the old are the most exciting to these consumers.
In 2026, with the implementation of the new trade in policy, energy-saving appliances, smart appliances, new energy vehicles and other upgraded products in shopping malls across the country have become a hot “pastry”. In January this year alone, the sales volume of 6 categories of household appliances and 4 categories of digital and intelligent products nationwide exceeded 15million units, with a sales volume of nearly 59billion yuan. The strong demand on the consumer side drives the production side to constantly bring forth the new. “Electronic new year goods” have become a new favorite in the market. In Shenzhen Huaqiangbei, although it is only a few days before the Spring Festival, it is still crowded. The passenger flow of Huaqiangbei core business district has increased by 10-15% compared with the usual.
Whether it’s glasses, headphones or watches, at present, in Huaqiangbei, the solution combining electronic equipment and AI is accelerating to a new pace, and AI related shops and enterprises account for 60% of the total. This Spring Festival, these products have been continuously improved, and the merchants have been fully prepared to welcome everyone’s enthusiasm for purchase.
To have a spring festival full of atmosphere, there is also a kind of new year goods.
Before the Spring Festival, the flow of people in the art and life Museum of Gansu Provincial Museum increased by 30% than usual. This is not only because the children came to visit the museum during the holidays, but also because many people came here for this ugly and cute cultural and creative green horse. This “top stream” in the cultural and creative circles came from the bronze galloping horse, the treasure of Gansu Museum, and replaced it with the limited edition of the spring festival clothes for the year of the horse.
In recent years, the cultural creation of Chinese Zodiac culture and intangible cultural heritage has become a new hard currency for the new year. It is also a trend this year to bring two dolls for the year of the horse to children. In Yiwu, Zhejiang Province, in the Spring Festival market this year, the growing economy of the Chinese Zodiac makes a “crying horse” doll unexpectedly popular. The wronged expression of the “wrong version of the pony” sewn on the back of the mouth was not despised by consumers. On the contrary, it quickly became a popular product because it provided unique emotional value.
Behind the popularity of “crying horse” is not only the strong manufacturing capacity in China, but also the independent IP, independent design and independent brand management, which have been recognized by consumers. In Yiwu, the old shop that used to contract foreign dolls is completing the transformation in the hands of a new generation of successors, adding Chinese design elements, which is not only recognized in the domestic market, but also increasingly popular in the international market.
At the end of 2024, “Spring Festival” was included in the list of representative works of human intangible cultural heritage, which once again expanded the influence of the Spring Festival and Chinese culture. Many new year goods with Chinese characteristics were understood by more foreign consumers. More spring festival culture went to the world with these new year goods. Many foreign consumers also joined the ranks of buying new year goods in China.
Liuxiaoguang, vice president of the national development and Strategy Research Institute of Renmin University of China: “now consumption and production, consumption and communication are more and more integrated, especially after the consumption of cultural products, a communication effect will be formed. The characteristics of Chinese goods showing cultural symbols in the Spring Festival are becoming more and more obvious, which reflects the overall improvement of the cultural confidence of the whole society.”
There are more and more ways to enrich shopping carts from visiting traditional collections to preparing a family trip, from the latest technology products to dolls full of Chinese cultural elements. The consumption of new year goods presents us not only the choices of people in the most important festival such as the Spring Festival, but also the imaginable and realized lifestyle provided by the Chinese market and Chinese culture for all. This new year’s merchandise is filled with the reunion expectation in the atmosphere of fireworks. It hides the cultural roots in the flavor of the new year, and also witnesses the vigorous vitality of China’s consumer market and the continuous improvement of cultural self-confidence.
